Dolores Albarracin, PhD, Director, Social Action Lab; Professor of Psychology; Affiliate Investigator, Beckman Institute, University of Illinois at Urbana-Champaign; Co-Author, Handbook of Attitudes (2005), “Motivating goal-directed behavior through introspective self-talk” (2010, Psychological Sciences) and “Structure of attitudes: Memory, judgment, and implications for change” (2007, Frontiers of Social Psychology)